Each of the following is a purpose of informative presentations EXCEPT:
A. Create information hunger.
B. Help the audience understand the information.
C. Help the audience remember the information.
D. Persuade the audience to take action.
D. Persuade the audience to take action.
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A primary self-preservation response is ________
A) might makes right B) height versus slight C) fight versus fright D) none of the above
His chief contribution to the journalism business was his invention of a formula other editors were to follow—sex on the front page and a kind of spurious morality on the editorial page:
a) Joseph Pulitzer; b) William Randolph Hearst; c) Charles Dana; d) Adolph Ochs; e) James Gordon Bennett
What type of visual accompaniment sometimes appears along with a reader broadcast story?
A. full screen photograph B. over-the-shoulder graphic C. over-the-shoulder video D. full screen video
An advantage of the cue channel over the audition channel is:
a. allows operator to listen to something without it going out over the air b. it is more complicated c. it is simple to use d. it is often in stereo e. it uses a better quality loudspeaker