A movie company spends a great deal of money producing a film. Once they finish production, they spend a little extra money recording it on DVD and Blu-ray. This is an example of:

a. economies of scale
b. economies of scope
c. distribution integration
d. vertical spending


b. economies of scope

Communication & Mass Media

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In the group discussion, Roger shared a personal story to support his point. Other group members should consider their ethical responsibility of __________ in regard to this disclosure

a. influence b. confidentiality c. truthfulness d. collectivism

Communication & Mass Media

"To inform my audience of the major steps in responding to a medical emergency" is an example of an effective specific purpose statement for an informative speech.

Answer the following statement true (T) or false (F)

Communication & Mass Media

In general, the speech explanation, focusing as it does on various aspects of the same object or idea, will most likely use which pattern of organization?

a. causal b. spatial c. chronological d. topical

Communication & Mass Media

Jason wanted to be sure that his classmates knew the sources he was using for his speech, so he used _____ in his speech when he referenced an original source.

a. note cards b. oral footnotes c. visual aids d. statistics

Communication & Mass Media