According to the case about the “phone monkey”, call center work
a. is simply a bad job—the work itself is alienating and lacking in intrinsic meaning
b. is roughly the same as other jobs in intrinsic meaning
c. could be a meaningful job if the employees believe in the mission and values of the organization
d. is an example of a job that does not require “intellectual stimulation” from leaders
c. could be a meaningful job if the employees believe in the mission and values of the organization
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The art and science of choosing target markets and building profitable relationships with them is called ________
A) marketing management B) positioning C) marketing mix D) market offering E) differentiation
A key characteristic of the direct-shipment design is ______.
a. faster delivery b. multiple transit points c. better compliance with government requirements d. poor quality control
Life-cycle financial planning means
A) that life-long goals are recognized and attended to at each phase in the life cycle. B) attending to life-long goals sequentially through life?buy insurance when you are young, plan retirement when you are old, etc. C) planning an estate to pass to your heirs so that the family's life-cycle never ends. D) gearing life-long financial decisions to minimize your total income tax liability.
In aggregate planning, which one of the following is not a basic option for altering demand?
A) promotion B) subcontracting C) back ordering D) pricing E) personal selling