Marketers for Ranch Life, a Connecticut family resort that offers horseback riding and a waterpark, want to make sure that Ranch Life comes up at the top or near the top of every list of online search results for the phrases "Connecticut family
vacation," "Connecticut horseback riding," and "Connecticut waterpark." Ranch Life marketers will likely use predictive analytics to achieve this goal.
Indicate whether the statement is true or false
FALSE
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Which of the following is NOT true of author Philip Kotler?
A) He is a marketing guru. B) He is an advocate of integrated marketing communications. C) He dismisses the value of public relations in the marketing mix. D) He believes that public relations is a "fifth P" in the marketing mix.
A key difference between cause marketing and a charitable contribution is
A. a charitable contribution provides an organization with a lower tax deduction. B. cause marketing is generally linked to public causes and concerns while straight charitable contributions are generally given to private institutions. C. there is essentially no difference between a charitable contribution and cause marketing. D. charitable donations are contributed at the sole discretion of the firm; cause marketing is the amount is directly affected by consumers' purchases. E. there is no limit to the amount of charitable deductions a firm can make, but a firm is limited to the number of cause marketing efforts it can make during a fiscal year.
The return on invested capital generated by a company minus the cost of the capital used in recreating the cash flow best describes
A) economic value added. B) return on investment. C) break-even analysis. D) NPV analysis.
The most significant source of risk in wireless networks in the underlying communications medium
Indicate whether the statement is true or false.