Unilever discovered that people in emerging economies could not afford to buy standard sizes of toothpaste or shampoo, so Unilever started selling single-serve packets at very low prices. Later, Unilever discovered that the same approach worked in the United States and started also selling them there. This is an example of
A. ethnic sensitivity.
B. promotional flex.
C. glocalization.
D. reverse innovation.
E. unethical marketing practices.
Answer: D
You might also like to view...
Amortization is represented by
A) an increase in market value resulting from inflation. B) the reduction in market value resulting from usage. C) the periodic repayment of debt. D) an increase in market value resulting from population growth.
The U.S. Supreme Court has:
a. used the Contract Clause to restrict states from retroactively modifying public charters and private contracts. b. held that the Contract Clause precludes states from exercising their police powers. c. held that the Contract Clause precludes states from exercising eminent domain. d. All of these.
The Environmental Study (Scenario)You have just been challenged by your supervisor to study and report your findings on approaches that organizations use when dealing with the environment and when pursuing the goal of going green. Your boss tells you to study the four major approaches, differentiate among them, and report to him in a week.Under what approach do organizations exhibit little environmental sensitivity, and simply obey laws, rules and regulations?
A. stakeholder approach B. market approach C. legal approach D. activist approach
Which of the following bonds are an obligation of a surety?
a. Convertible bonds b. Debenture bonds c. Municipal bonds d. Official bonds