Advantages of using simulation include
A) graphically displays all possible outcomes of the investment.
B) a range of possible outcomes presented.
C) is good only for single period investments since discounting is not possible.
D) adjustment for risk in the resulting distribution of net present values.
B
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Even in the face of such tough and growing competition, Adidas still enjoys high brand loyalty among older Europeans. The company recruits young people and pays them to wear Adidas shoes in public. This is an example of:
A) local advertising. B) pattern advertising. C) global advertising. D) advocacy advertising. E) image advertising.
Which layout describes a situation where you have to go to the customer to do the work?
a. product b. cellular c. process d. fixed-position
The three primary bases for developing prices are
A. profit, demand, and competition. B. supply, demand, and marketing objectives. C. demand, competition, and cost. D. markup, cost, and cost-plus. E. negotiation, periodicity, and randomness.
The maker of Luvs diapers is developing a media plan that involves trying to expose its target audience to its new advertisement about ten times. This is advertising
A. reach. B. repetition. C. frequency. D. targeting. E. exposure.