Match the following:
a) Closed
b) Market analysis
c) Streaming advertising
d) Long term
e) Outside market
f) Open-ended
g) Labor hours
h) Short term
i) Low cost
j) Mailer
1. Taking advantage of free advertising can cost the health care facility a lot if it does not pay attention to this.
2. Determines potential for growth in the area based on the industry by looking at market size, trends, costs, profits, and potential for new clients.
3. Questions on a patient survey that allow for an explanation of the answer.
4. The type of announcement that allows for more information but is time sensitive for promotions and events.
5. Advertising a promotion or event is better when done with this length of time for advertising.
6. Promotional products—such as pens, pencils, and magnets—are this type of advertising, which keep the advertising budget minimal.
7. Patient surveys that present yes or no questions are asking this type of question.
8. An advertising option that can be done online with
advertisements passing across the screen.
9. When the target audience is considered an external target
10. The length of advertising time that is used when advertising your location and providers, especially for new health care facilities.
1. g) Labor hours
2. b) Market analysis
3. f) Open-ended
4. j) Mailer
5. h) Short term
6. i) Low cost
7. a) Closed
8. c) Streaming advertising
9. e) Outside market
10. d) Long term
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