Several marketing data services provide information on household demographics and lifestyle, purchases, TV viewing behavior, etc. The principle advantage of these services is that
A. firms using these services get discounts if they share their customer data with competitors.
B. all data collection and analysis is computerized, so the results obtained are almost instantaneous.
C. members of the firm can be included in the analysis of data, making the results more reliable.
D. the service gets paid on a percentage basis; the better the information, the higher the fee.
E. one service can collect, analyze, interrelate, and present this information.
Answer: E
You might also like to view...
If British interest rates are lower than those of the United States, then the pound shows a forward discount, which means the forward rate is less than the spot rate.
a. True b. False
The auditor prepares a schedule for marketable securities. Which of the following is not one of the items included related to the value of the securities?
a. Cost. b. Year-end market value. c. Carrying value for debt instruments. d. Interest and dividends.
Return on assets is often stated in ratio form as the amount of income divided by assets invested.
Answer the following statement true (T) or false (F)
When it comes to the use of color in website design, which of the following colors represents a sense of trustworthiness and openness?
A. pink B. green C. blue D. red E. black