Discuss the impact of management myopia and organizational culture on the globalization of a corporation?
What will be an ideal response?
There are several examples where management simply ignores opportunities to pursue global marketing. A company that is "nearsighted" and ethnocentric will not expand geographically. For example, Anheuser-Busch, the brewer of Budweiser beer, lost its independence after years of focusing primarily on the domestic U.S. market. Myopia is also a recipe for market disaster if headquarters attempts to dictate when it should listen. Global marketing does not work without a strong local team that can provide information about local market conditions.
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A rail company choosing to modify its pricing for tickets as the departure day/time gets closer is utilizing which type of capacity management technique?
a. Overbooking b. Capacity utilization c. Differential pricing d. Discounting
Elle is an agent for Fine Cosmetics, Inc. Elle owes Fine Cosmetics the duty of
A. avoidance. B. compensation. C. indemnification. D. performance.
Upgrading the RAM on a computer would be an example of a(n):
A) betterment. B) extraordinary repair. C) ordinary repair. D) capital expense.
Cash equivalents meet all of the following criteria except:
A) Readily convertible to a known cash amount. B) Short-term investments purchased within 3 months of their maturity dates. C) Have a market value that is not sensitive to interest rate changes. D) Short-term U.S. treasury bills. E) More liquid than cash.