A "customer centered" approach to handling the media by a public relations manager means that the PR person
a. must persuade journalists that it is in their interest to run a particular story
b. determines the needs and wants of the journalist and modifies the story to meet those needs
c. must combat journalists rejecting a story because they just don't understand the value
d. go over the head of the journalists to the editor to convince the media outlet to run the story
e. tell the journalists that he or she has many years of experience and that should be good enough to know whether the story is newsworthy or not
B
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When management intends to purchase long-term bonds and sell them before maturity, they are:
a. classified as available-for-sale securities. b. accounted for at fair value. c. Both of these are correct. d. Neither of these is correct.
The ________ doctrine says that if the property a testator leaves is insufficient to satisfy all the beneficiaries named in a will and there are both general and residuary bequests, the residuary bequest is paid last
A) ademption B) inter vivos C) abatement D) adjournment
________ are informal organization charts that usually focus on either interpersonal feelings expressed among individuals or actual behaviors exhibited.
A. Network charts B. Matrices C. Gantt charts D. Scatter plots