Family members and friends can have a strong impact on consumer choices when acting as
A) psychological influences.
B) personal influences.
C) social influences.
D) loyalty influences.
E) cultural influences.
Answer: C
Explanation: C) Social influences include family, opinion leaders (people whose opinions are sought by others), and such reference groups as friends, coworkers, and professional associates.
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What will be an ideal response?
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Indicate whether the statement is true or false a. True b. False