The source of buying information trusted by 56 percent of consumers is
A. online banner ads.
B. online consumer opinions.
C. brand sponsorships.
D. TV program product placements.
E. billboards and other outdoor advertising.
Answer: E
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A union that negotiates "members-only" agreements on behalf of workers who want a union where there is not yet full support is a:
A. Members-only union B. Exclusive union C. Nonmajority union D. Minority union
Olaf, an executive with Pharma Product Distribution, Inc, has to decide whether to market a product that might have undesirable side effects for a small percentage of users. How should Olaf decide whether to sell the product? How does the standard of ethics that is applied affect this answer?
Social capital has downsides. Which of the following is a downside?
A. Individuals may be more willing to collaborate on joint projects. B. High social capital may breed groupthink. C. Management commitment is easy to obtain. D. Socialization processes are inexpensive.
After two years of research and the investment of considerable funds, Coast-to-Coast Company (CC) develops a new product that it hopes will produce substantial profits. CC learns that a competitor, National Sales, Inc, has made and begun to sell a
nearly identical product. CC learns from a reliable source that National paid a CC employee to obtain the plans for CC's product while it was in development. What legal recourse does CC have against National?