The Mattress Firm sells mattresses, pillows, sound machines, and other items that enhance sleep. The store is popular because many people do not enjoy a full night's sleep, and the Mattress Firm offers products that promise comfortable sleep. Therefore, the Mattress Firm is using ________ as the scheme for defining its target segment.

A. benefit segmentation
B. demographic segmentation
C. geodemographic segmentation
D. lifestyle segmentation
E. geographic segmentation


Answer: A

Business

You might also like to view...

Which of the following would not be reported on the financial statements?

A) sales discount taken B) trade receivables C) trade discounts D) sales discounts not taken

Business

Rewrite the following sentence to reflect appropriate pronoun use in a business report. I recommend that the company reduce its workforce by 5%

Business

The three purposes for which individuals or groups can use products in order for it to be considered a business market are

A. use in daily operations, end consumption, and resale. B. direct use in producing other products, company travel, and end consumption. C. resale, use in daily operations, and direct use in producing other products. D. governmental, institutional, and reseller purposes. E. making other products, selling to other businesses, making component parts.

Business

The mandate of the federal Food and Drug Administration is

a. to set safety standards for many products. b. to require testing of new drugs. c. to examine advertising and labeling of products. d. all of these.

Business