The Mattress Firm sells mattresses, pillows, sound machines, and other items that enhance sleep. The store is popular because many people do not enjoy a full night's sleep, and the Mattress Firm offers products that promise comfortable sleep. Therefore, the Mattress Firm is using ________ as the scheme for defining its target segment.
A. benefit segmentation
B. demographic segmentation
C. geodemographic segmentation
D. lifestyle segmentation
E. geographic segmentation
Answer: A
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