When Heinz introduced EZ Squirt packaging and new colors such as Blastin' Green and Awesome Orange to revitalize consumer buying of its ketchup, the company was introducing ________
A) cosmetic change
B) context change
C) concept change
D) discontinuous innovation
E) a new core benefit
A
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You should include a title fly with business reports when you want to
A) give the name of the company for which the report has been prepared. B) add a touch of formality to the report. C) protect the report from dirt and careless handling. D) provide a page for the reader to make notes on. E) make it easier for readers to get straight to the text of your report.
______________________________ is a costing approach where detailed costs to perform activities throughout the value chain are computed and can be managed or assigned to cost objects, including products
Fill in the blank(s) with correct word
In a sales-leaseback transaction
A) the sale and leaseback are treated for accounting purposes as separate transactions. B) any profit on the sale should, in general, be deferred and amortized by the seller-lessee. C) any loss up to the amount of the difference between undepreciated cost and fair value should be deferred and amortized by the seller-lessee. D) any lease of land alone must be classified as an operating lease.
Which of the following is NOT a potential major gap in a gap analysis?
A) the gap between established quality standards and service delivery B) the gap between expected service and actual service C) the gap between consumers' personal needs and expected service D) the gap between consumers' expectations and management's perceptions of those expectations E) the gap between service quality standards and consumers' expectations