The chief marketing officer who noted that "the future of marketing isn't about getting people to buy your brand, but to buy into your brand," recognized that marketing is now in the ________ era, and companies must connect with consumers based on trust, transparency, engagement, and authenticity.
A. sustainability
B. promotion
C. mobile
D. relationship
E. cynicism
Answer: D
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Indicate whether the statement is true or false
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Which of the following best defines integrated marketing communications?
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