Identify an important difference for marketers between Twitter and Facebook
What will be an ideal response?
Facebook requires users to be recognized and accepted as a "friend" to follow another user's posts. Twitter allows users to follow anyone they like. Twitter is a much more narrow service, letting users microblog in text messages of 140 characters or less.
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Which of the following is NOT a classification of the projective techniques used in marketing research?
A) association technique B) evaluation technique C) construction technique D) expressive technique E) completion technique
The goal of _______ captures the total expenditures required to deliver the intended total customer experience to targeted segments and customers
Perhaps the principal reason that supplier firms turn to indirect channels is the desire to dramatically reduce distribution costs. a. market access b. value-added c. cost-to-serve d. total customer experience
Which of the following is NOT an area in which Lean Six Sigma has been applied?
a. the improvement of business operations b. the introduction of product and process innovations c. the improvement of business models d. the implementation of creative thinking
What is the difference between a primary key and a secondary key?
What will be an ideal response?