Pathos appeals are usually focused on generating ________ emotions because people generally dislike them and are motivated to respond to the appeal to reduce those feelings.

A. uncomfortable
B. positive
C. ambivalent
D. negative


Answer: D

Communication & Mass Media

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Personalization is an extension of _______________

a. functionalism b. segmentation c. ethnic studies d. media literacy

Communication & Mass Media

Glenn, a behavioral scientist, is working upon the _

A) exploration of meaning B) explanation of universal laws of human behavior C) interpretation of an individual text in a specific context D) maintenance of status quo

Communication & Mass Media

Which of the following organizational patterns are most likely to be used when none of the other

organizational patterns can be applied to the purpose of a speech? A) the topical pattern B) the cause-effect pattern C) the spatial pattern D) the problem-solution pattern E) the time-sequence pattern

Communication & Mass Media

It’s impossible to listen effectively all of the time

Indicate whether the statement is true or false

Communication & Mass Media