The Men's Health Center offers free blood pressure tests, cholesterol screening tests, and prostate exams one day each year. These free health tests are an example of a:
A. premium
B. free sample
C. service commission
D. sponsorship
E. point-of-purchase promotion
Answer: B
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Which type of sales person is best suited to selling technologically-sophisticated products in developed countries?
A) expatriates B) third-country nationals C) host-country nationals D) agents of any nationality E) none of the above
Telemarketing and direct sales approach are part of sales promotion
Indicate whether the statement is true or false
Corporate partners work with a focal company to make and supply products and services to consumers.
Answer the following statement true (T) or false (F)
Advanced planning systems for aggregate planning rely heavily on ________ to deliver their full potential
A) forecasting B) the supply chain C) constraints D) data accuracy