What is the name of a problem–solution formula that illustrates a problem, describes life free of the problem, and gives a way to get there.

a. problem–agitate–solve
b. before–after–bridge
c. star–story–solution
d. features–advantages–benefits


b. before–after–bridge

Communication & Mass Media

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Answer the following statements true (T) or false (F)

1. Expert power is power obtained by virtue of holding a certain position. 2. Encouraging the heart is a characteristic of exemplary leaders. 3. According to the theory of situational leadership, coaching is always the best management style. 4. Of all of the influence tactics identified by Yukl and Tracey (1992), inspirational appeal was met with the most success. 5. Gaining the aid and support of others is an example of collaboration, one of the nine influence tactics identified by Yukl and Tracey (1992).

Communication & Mass Media

The principles of effective composition and speech delivery were first studied by

A) social scientists after the conclusion of WWII. B) religious leaders during the European "Middle Ages." C) the rhetoricians of ancient Greece and Rome. D) media theorists after the advent of radio and mediated political debates. E) followers of Buddha, who advised his disciples to avoid "harsh speech."

Communication & Mass Media

Which theory maintains that we respond to various stimuli according to whether these

responses lead to rewarding or non-rewarding results for us? A) expectancy violation theory B) maintenance theory C) dramatist theory D) reinforcement theory

Communication & Mass Media

Your speaking notes need to make sense only to __________

Fill in the blanks with correct word

Communication & Mass Media