Which self represents all the things that characterize you and that both you and others know about you?

A) hidden
B) social
C) blind
D) open


Answer: D

Communication & Mass Media

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Media writers strive to produce copy that is __________, __________ and __________.

a. clear, humorous, and interesting. b. expressive, accurate, and fun. c. active, vivid, and direct. d. entertaining, truthful, and clear.

Communication & Mass Media

Which is not true of doing audience ethnographic criticism?

a. The researcher becomes the primary "research instrument." b. Interpretation and self-reflexivity are integral to the researcher's task. c. The goal is to understand cultural practices in the natural context of viewers. d. It doesn't use the same elaborated ethnographical protocols as does sociology. e. None of the above.

Communication & Mass Media

An overused expression familiar to everyone in a particular culture

but potentially unfamiliar to someone from a different culture is called a. slang. b. onomatopoeia. c. a cliché or metaphor. d. a maxim. e. a tongue twister.

Communication & Mass Media

Which of the following is NOT a specific objective of a speech to intensify social cohesion?

A) Seek a higher level of enthusiasm from the audience. B) Seek a higher level of motivation from the audience. C) Persuade through vivid emotional appeals. D) Prevent the audience from doing something.

Communication & Mass Media