Elena posts a status update on Facebook celebrating her new job, but she never mentions that she was fired from her previous position, fearing that her friends might think she's unreliable or even a thief. This is an example of
A. impression management
B. asynchronous communication
C. feedback
D. overattribution
Answer: A
Communication & Mass Media
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In advertising, the cost of reaching 1,000 consumers with a particular advertisement in a particular medium is known as which of the following?
A. CPM B. CPT C. Y2K D. A1C
Communication & Mass Media
Larger words will build your credibility and make you seem smarter
Indicate whether the statement is true or false
Communication & Mass Media
According to media richness theory, which of the following is typically the “richest” medium?
a. video chat b. text messaging c. face-to-face d. email
Communication & Mass Media
Arguing that overeating on one occasion will lead to obesity is an example of the logical fallacy known as "slippery slope."
Answer the following statement true (T) or false (F)
Communication & Mass Media