A PR firm decided to advertise its client's brand of mineral water when meteorologists predicted that a massive drought was going to hit the state of California. Which tactic of timeliness is the PR firm utilizing?

a. Relate messages to breaking news
b. Provide immediate notifications
c. Tap ongoing issues and controversies
d. Relate messages to national holidays and seasonal events


A

Communication & Mass Media

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Which of these attributes applies to a proposal?

a. may be legally binding b. may include testimonials c. may include statistics d. all of these apply

Communication & Mass Media

Answer the following statements true (T) or false (F)

1.A person with power can give someone the cold shoulder by turning their back on them and not facing them. 2.Manipulation is when you get your way by making your partner feel guilty or ashamed. 3.Women are more likely to use less powerful speech because they are more polite and interpersonally sensitive than men. 4.“I am sorry your feelings are hurt!” is an example of a one-up message. 5.A statement like “Try to be on time tomorrow” followed by “I’m sorry, I’ll do my best” is an example of competitive symmetry.

Communication & Mass Media

The __________ of communication is the segmenting of the continuous stream of communication into smaller pieces

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

At which stage of relationship formation has a deep commitment formed and a strong sense exists that the relationship has its own identity?

A. bonding B. integrating C. initiating D. intensifying

Communication & Mass Media