In a short essay, discuss the difference between comparative and noncomparative scales. Include an example of each scaling technique to support your answer
What will be an ideal response?
Comparative scales involve the direct comparison of two or more objects. For example, respondents might be asked whether they prefer Coke or Pepsi. A comparative scale gives the marketer data that measure relative differences. It has only ordinal or rank order properties. In noncomparative scales, objects are scaled independently of each other. The resulting data are generally assumed to be interval scaled. For example, respondents may be asked to evaluate Coke on a 1 to 7 preference scale (1 = not at all preferred, 7 = greatly preferred). Similar evaluations would be obtained for Pepsi and RC Cola. Noncomparative scales comprise continuous rating or itemized rating scales.
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The German civil-law tradition prevails in all of the following countries except:
A) Poland. B) Hungary. C) Czech Republic. D) Scandinavia. E) Germany.
Cheyenne’s team is experiencing tentativeness by team members as they test one another to determine what the expectation will be. Cheyenne’s team is likely in which of the five stages of team development?
A. adjourning B. forming C. performing D. norming
As the marketing manager of the ABC company, you understand that gender roles are not as clear as they were years ago. What factors do you consider in your promotion of the company's products to women?
What will be an ideal response?
What is a computer-simulated environment that can be a simulation of the real world or an imaginary world?
A. Virtual workforce B. Augmented reality C. Virtual reality D. All of these