A healthy fast-casual restaurant that offers only vegetarian and vegan meals insists on portraying organic ingredients in its advertisements, charges a higher price for its meals, and has a rigorous quality control process to insure the cleanliness of its facilities. What strategy is the manufacturer using to deliver superior value to customers?
A. incorporating tangible features
B. incorporating intangible features
C. leveraging its power over suppliers
D. signaling value by targeting sophisticated buyers
E. lowering the buyer's overall cost
Answer: D
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Mail-order wholesalers are associated with all of the following EXCEPT which one?
A) selling products to small retailers and other industrial customers B) selling products to retailers in remote locations C) allowing shipment prior to receiving payment D) carrying products in inventory E) selling through catalogs
The two major styles of family decision-making are
A. active and passive. B. spouse-dominant and spouse-submissive. C. joint and passive. D. joint and spouse-dominant. E. democratic and autocratic.
In the past few years, the Acme Global Corporation has been fortunate to have a strong talent pool available from which it can draw employees. This represents the influence of _______ in the external environment on the organization.
A. society B. shareholders C. labor force D. competition E. governments
How do you define emerging markets? What are some of the common characteristics?
What will be an ideal response?