Not only must a persuasive speech provide facts, it must seek to influence listeners' beliefs and actions

Indicate whether the statement is true or false


true

Communication & Mass Media

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Wikipedia does all of the following EXCEPT

A) averages four errors for every three found in the Encyclopaedia Britannica. B) contains more than 30 times as many articles as the printed Encyclopaedia Britannica. C) offers versions ("editions") in more than 35 languages. D) represents the techno-driven environment in which printed media operate today.

Communication & Mass Media

One of the strengths of auteur criticism is that it pays attention to aesthetic matters

Indicate whether this statement is true or false.

Communication & Mass Media

The way that a television commercial can convince a 5-year-old to ask his or her parents for a particular brand of breakfast cereal would be an example of a _________ effect.

A. cognitive B. attitudinal C. behavioral D. psychological

Communication & Mass Media

At the individual personal identity level, individuals are concerned with

a. one's differences from other individuals. b. their group's differences from other groups. c. one's similarities with other individuals. d. their group's similarities with other groups.

Communication & Mass Media