Briefly describe the two dimensions needed for great advertising.
What will be an ideal response?
Two dimensions promote greatness: audience resonance and strategic relevance. Audience resonance means that the ad gets audience attention. Strategic relevance means that the ad is more than just entertainment; the ad must fulfill the strategic mission.
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Explain the difference between a push and pull strategy.
What will be an ideal response?
Research done by a financial services company asked the respondents to describe the company using the brand name of an automobile. This is obviously an example of quantitative research.
Answer the following statement true (T) or false (F)
A(n) ____________________ is a collection of information stored digitally so that it is accessible by computers and mobile electronic devices
Fill in the blank(s) with correct word
A sign in a doctor's office waiting room says "Please be courteous of the others waiting with you." The doctor's office is trying to positively influence the ____ aspect of services.
A. tangibility B. perishability C. inseparability D. customer contact E. heterogeneity