Which of the following statements is true of a tiered reward structure?
A. It provides an incentive for customers to consolidate their purchases with one retailer to reach the higher tiers.
B. A tiered reward structure charges customers who use services.
C. It helps retailers determine which products customer purchases during a single shopping trip.
D. Customers belonging to the same tier form a retail brand community.
E. It uses software to discover new insights into the buying patterns of customers using large databases.
Answer: A
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