The four utilities marketing creates are
A. monopoly, monopolistic competition, pure competition, and oligopoly.
B. product, price, promotion, and place.
C. natural gas, fossil fuel, electricity, and water.
D. form, function, value, and people.
E. form, place, time, and possession.
Answer: E
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One partial solution to high monitoring costs is ________ pricing.
A. fixed B. dynamic C. allocated D. distress
All of the following are the most important traits professional buyers find in their top salespeople EXCEPT:
A. willingness to find out the prices of the competition. B. willingness to go to bat for the buyer within the supplier's firm. C. preparation of sales calls. D. thoroughness and follow-through after the sale. E. knowledge of the firm's product line.
The maturity value of a $40,000, 9%, 40-day note receivable dated July 3 is
A) $40,000. B) $40,400. C) $43,600. D) $44,000.
Which of the following is NOT an element of organizational growth?
A. Increased employee productivity B. Large number of employees C. Employees developing or acquiring new skills D. High employee turnover rate