Answer the following statement(s) true (T) or false (F)

When the audience fends off the persuader's message to protect existing beliefs, attitudes, and values, they are responding defensively. 


True

Communication & Mass Media

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Just like there are genres of literature, there are familiar categories of speaking.

Answer the following statement true (T) or false (F)

Communication & Mass Media

Thomas knows that his audience members are aware of the tax referendum and he wants his speech to help them understand why it is important for the community schools. What is the purpose of his persuasive strategy?

A. take action B. weaken commitment C. conversion D. strengthen commitment

Communication & Mass Media

You innocently ask a friend how she did on her quiz yesterday and she lashes out at you for making fun of her. By doing so, your friend is exhibiting

A. egocentric behavior. B. personal bias. C. multitasking. D. defensiveness.

Communication & Mass Media

Define and give an example of bypassing

What will be an ideal response?

Communication & Mass Media