Anna is using the BCG Growth-Share Matrix to perform a portfolio analysis for her company, Craycol Incorporated, which has four divisions: Red, Orange, Yellow, and Green. The Yellow division is new but doing quite well. Although it faces strong competition in a market that is still growing and changing rapidly, it currently has a narrow lead in market share. The Red division has long been the company’s top performer and dominates market share in an industry that has been stable for the past ten years. The Green division has been performing poorly for the past five years, and there doesn’t seem to be much opportunity to gain market share from its competitors, as customer demand has dropped significantly and is not likely to increase. The Orange division is Craycol’s newest division.
The market Orange produces products for is potentially large, but many other companies are pursuing the same customers and it remains to be seen how Orange will perform, as it currently lags behind some of its competitors while outperforming others. According to the BCG Matrix, the ______ division would likely be identified as a Cash Cow.
a. Red
b. Orange
c. Yellow
d. Green
a. Red
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Complete Sports traditionally focused on products for team sports, such as soccer, football, baseball, etc. They have decided to expand into the camping marketplace, but understand they will face stiff competition. Complete Sports tackles this by (1) developing a new, reasonably priced, style of tent-one that can be suspended above the ground, and (2) creating a new marketing strategy for these tents though a variety of non-profit organizations, such as Boy Scouts and Girl Scouts.These are examples of process and product innovations. Define each of these types of innovation. Then identify and explain each of the seven components of an innovation system.
What will be an ideal response?
Which of the following newspaper audience platforms has the higher percentage of readers?
A) print/mobile B) Web only C) Web/mobile D) print
A random sample of 49 statistics examinations was taken. The average score, in the sample, was 84 with a variance of 12.25 . The 95% confidence interval for the average examination score of the population of the examinations is
a. 76.00 to 84.00 b. 77.40 to 86.60 c. 83.00 to 85.00 d. 68.00 to 100.00
Budget planners for a certain community have determined that $8,153,600 will be required to provide all government services next year. The total assessed property value in the community is $108,000,000. What tax rate is required to meet the budgetary demands? (Express your answer as a tax rate per $100 and round to the nearest hundredth)
A) $7.50 B) $7.55 C) $8.24 D) $8.15