Briefly describe the characteristics of effective market segments
What will be an ideal response?
To be useful, market segments must be:
Measurable: The size, purchasing power, and profiles of the segments can be measured.
Accessible: The market segments can be effectively reached and served.
Substantial: The market segments are large or profitable enough to serve. It should be the largest possible homogeneous group worth pursuing with a tailored marketing program.
Differentiable: The segments are conceptually distinguishable and respond differently to different marketing mix elements and programs.
Actionable: Effective programs can be designed for attracting and serving consumers who make up the segment.
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Robin Hood's statement of cash flows contained the following:• Cash flows from operating activities in the amount of $29,100 • Cash flows from investing activities in the amount of $30,100 • Cash flows from (used by) financing activities in the amount of ($44,900) What was Robin Hood's change in cash for the period?
A. $14,300 increase B. $14,800 increase C. $14,800 decrease D. $14,300 decrease
A coal mine cost $1,001,000 and is estimated to hold 58,000 tons of coal. There is no residual value. During the first year of operations, 6000 tons are extracted and sold. Calculate depletion expense for the first year. (Round any intermediate calculations to the nearest cent.)
A) $100,100 B) $150,150 C) $200,200 D) $103,560
The "front page of the newspaper test":
A) was developed by Laura Nash B) is the same as the Wall Street Journal test. C) was developed by Blanchard/Peale. D) uses the perspective of an objective reporter.
If you had 5 total employees, how many different draws of 3 employees are possible from this population when drawing random samples?
a. 15 b. 45 c. 60 d. none of the above