Explain the general function of a skin conductance measurement and give an example of how it is being used in one field.
What will be an ideal response?
May vary. By measuring skin changes, researchers can detect psychological
changes, including sweat, voltage, or resistance when subjects are presented with a
stimulus. These are becoming more useful in advertising, sales, marketing and
consumer research and help to overcome self-reporting issues.
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"Mass hysteria" is another name for
a. acting crowd. b. casual crowd. c. moral panic. d. fashion.
A tipping point is a situation in which the rare suddenly becomes commonplace
Indicate whether the statement is true or false
The U.S. government increasing security screenings at airports is an example of which of the state's roles?
a. Regulation of religion b. Determining the rights of groups c. Managing dissent d. Influencing public opinion
Over the past century, Native Americans have become increasingly rural.
Answer the following statement true (T) or false (F)