The purpose of the news release is to ______.

A. provide content for an organization’s website
B. provide journalists with reading material
C. give public relations practitioners something to do
D. inform the media about an important topic that deserves public attention


D. inform the media about an important topic that deserves public attention

Communication & Mass Media

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What is likely to happen if you try to project an exclusively positive image?

A) People will want to be your friend. B) You will seem self-absorbed. C) You will fail to recognize your flaws. D)You will highlight both positive and your negative aspects of yourself.

Communication & Mass Media

The Apple iTunes Music Store is the world’s largest music retailer

Indicate whether the statement is true or false.

Communication & Mass Media

What tactic is considered the gold standard for disseminating essential news and information to members of the media?

a. fact sheet b. media kit c. backgrounder d. news release

Communication & Mass Media

"This is a government by the people, of the people, and for the people." This is an example of

A. a euphemism. B. a metaphor. C. jargon. D. parallel structure.

Communication & Mass Media