Match the following terms and the descriptions of sampling procedures:

A. Using the individuals who offer to participate in a research study.
B. Choosing individuals to participate in research because they are considered "typical" of the critical characteristics important to the research project.
C. Researcher seeks a specified number of participants who fit the characteristics of subgroups important to the research project.
D. Finding additional research participants by asking current participants to recommend individuals with similar characteristics.
E. Choosing individuals who are convenient and easily available as research participants.


A. Volunteer sample
B. Purposive sample
C. Quota sampling
D. Snowball sample
E. Convenience sample

Communication & Mass Media

You might also like to view...

Ronald is at the grocery store. He sees the girl behind him with a cart full of candy, chips, and soda, and mentally identifies her as an unhealthy person. He is using the ________ aspect of the categorization part of the perception process

a. cognitive representation b. labeling c. solving d. organization

Communication & Mass Media

A nation whose cultural metaphor is based on a pole carried by a worker is:

a. Thailand b. Japan c. Vietnam d. Cambodia e. Laos

Communication & Mass Media

_________means users are not discriminated against based on the amount or nature of the data they transfer on the Internet.?

a. ? copyright b. ? unlimited streaming c. ? digital divide d. ? net neutrality

Communication & Mass Media

According to the text, studies that monitor physiological arousal while viewers watch a

horror movie illustrate studies that are concerned with:

a. diffuse general effects b. alteration type effects c. micro-level effects d. macro-level effects e. cognitive effects

Communication & Mass Media