A free market can only exist if there is sharing of perfectly reliable information
a. True
b. False
Indicate whether the statement is true or false
False
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Ampertonde, a company that sells consumer durables, decides to take its top 20 best-performing salespeople on a cruise for two weeks. When the top performers are on the cruise, the other salespeople who are not among the top 20 will have to report for work. Which of the following theories of motivation does this scenario best illustrate?
A) Reinforcement theory
B) Equity theory
C) Alderfer's ERG Theory
D) McClelland's Learned Needs Theory
Which of the following is designed to stop speculative insider trading on the basis of insider information?
A. Wash sale B. Certificate of interest of participation C. Regulation of short-swing profits D. Blue sky laws
A mapping analysis for a furniture store shows that 20 percent of its customers drive over 1 hour to visit the retailer. This high proportion of shoppers from a relatively far distance indicates _____
a. outshopping b. limited decision making c. cognitive dissonance d. active shoppers
Standardization consists of
A. using the same marketing mix in all of the firm's markets. B. respecting international measurement and technical standards set by the UN. C. focusing on the local markets to develop the best marketing mix for them. D. respecting traditional, standard approaches to the marketing mix.