Which of the following is not a requirement in selecting an intermediate target?
A) Measurability
B) Controllability
C) Flexibility
D) Predictability
C
You might also like to view...
Target markets are sometimes defined on bases such as young singles, young married couples with children, and middle-aged married couples without children. Such target markets are most likely defined in terms of__________
Fill in the blanks with correct word.
At year end, CurlZ, Inc.'s inventory consists of 200 bottles of CleanZ at $1 per bottle and 100 boxes of DyeZ at $10 per box. Market values are $1.20 per bottle for CleanZ and $8 per box for DyeZ. CurlZ should report its inventory at:
A. $1,200. B. $1,040. C. $1,000. D. $1,240.
________ is assembling and coordinating the human, financial, physical, informational, and other resources needed to achieve goals.
A) Benchmarking B) Planning C) Organizing D) Optimizing E) Quantifying
At the _____ level of relationship marketing, a firm uses pricing incentives to encourage customers to continue doing business with it.
A. financial B. customization C. structural D. social