Answer the following statements true (T) or false (F)
1. Today, people get traditional television entertainment online.
2. Writers today are given beats that include just one kind of media, such as print or digital.
3. When you write for the electronic news media, you should refrain from being on social media.
4. Broadcast stations and cable and satellite channels must meet licensing requirements.
5. The money television stations earn when selling ads during local programming funds the
operation of the station.
1. TRUE
2. FALSE
3. FALSE
4. FALSE
5. TRUE
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According to the text, the most obvious purpose of a speech introduction is to
a. get the audience's attention. b. introduce the subject of your speech. c. establish your credibility. d. establish proximity with your audience.
Choosing a topic you believe will relate to all sub-groups of your audience is called audience targeting
Indicate whether the statement is true or false
Contributors to achieving an effect are:
A. timing B. pace C. voice quality D. sound of individual words E. all of these F. none of these
Advertisers are increasingly choosing these digital advertising platforms:
a. websites b. streaming over the Internet c. HD (hybrid digital) d. all of these e. none of these