Important market characteristics in organizational buying behavior include which of the following?
A. Organizational buying behavior is similar to consumer buying behavior since individuals are involved in both processes.
B. Forecasting is not as important in organizational buying as in consumer buying.
C. Demand for industrial products and services is derived.
D. Purchase orders much more frequent but they are usually small.
E. Demand for industrial products is elastic instead of inelastic.
Answer: C
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What will be an ideal response?
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