A customer perceptual map may reveal that there is no available white space for your venture. In other words, competitors currently occupy all the valuable landscape. What could an entrepreneur do in this case?
a. Abandon plans to compete in this market
b. Add an axis to the perceptual map that no one has used before to see if new white
space emerges
c. Reposition the competitor and take over its occupied space
d. All three are possible options
d. All three are possible options
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Answer the following statement true (T) or false (F)
Which of the following is not true regarding the issuance of a stock dividend?
a. The stock dividend has little economic substance for shareholders. b. The stock dividend does not change each shareholder's ownership interest or proportionate voting power. c. The stock dividend results in decreases to book value per common share, but the total book value of each shareholder's interest remains unchanged. d. The total market value of an individual's shares should not change. e. The stock dividend does not change the number of shares each shareholder owns.
Select the incorrect statement regarding upstream and downstream costs.
A. Upstream and downstream costs are reported as product costs on the income statement. B. Companies normally incur significant downstream costs. C. To be profitable, companies must recover the total cost of developing, producing, and delivering products. D. Pricing decisions must consider both upstream and downstream costs in addition to manufacturing costs.
Research has found that consumption of high-fructose corn syrup (HFCS) increased approximately ________% between 1970 and 1990.
a. 250 b. 1,000 c. 175 d. 700