Progressive Insurance uses Flo to represent its product. Which of the following message execution styles was used by Progressive Insurance?
A) mood or image
B) fantasy
C) personality symbol
D) technical expertise
E) musical
C
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Leadership is the ability to ______ employees to voluntarily pursue organizational goals.
A. force B. reward C. request D. compensate E. influence
Costs are subdivided into what two major functional categories?
A) production and non-production B) selling and administrative C) prime and conversion D) opportunity and direct
An assignee has a right to demand performance from the obligor
Indicate whether the statement is true or false
Identify a true statement about export arrangements in the context of initial division structure.
A. Firms can reduce the risk and size of investment in establishing significant international operations using an export arrangement. B. If a company has a broad product line, the export manager usually reports directly to the head of marketing and international operations are coordinated by this department. C. Manufacturing firms with technologically advanced products usually avoid an export arrangement as a first choice. D. If a company has a narrow product line, the export manager will head a separate department and often report directly to the president.