Balin purchases fair trade cocoa out of concern for workers' rights and environmental sustainability. He could purchase cocoa of equal quality at a lower price. Behavioral economists would consider Balin's purchase:
A. unusual in that it demonstrates concern for others.
B. purely self-interested but motivated by something other than his financial well-being.
C. as evidence that Balin is not acting purely in his self-interest.
D. a bad decision because it ignores important information that could improve Balin's well-
Answer: C
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