Discuss ways to build credibility when facing an unknown audience
What will be an ideal response?
Answer: When a speaker is unknown to am audience, the speaker does not have the credibility that comes from being known and trusted by them, or by being a recognized expert in the field. The speaker does, however, have a relationship with the VP of the company where he is going to speak because the VP is his former employer and mentor. Mentioning this strong affinity with a source known and credible to the audience will help convince the audience that John is trustworthy. The speaker should also mention key credentials in relation to his speaking engagement, namely education, experience, and expertise. The speaker will also add to his credibility if he presents an unbiased point of view, organizes his ideas logically, and supports them with good research and sound reasoning. The speaker can also add weight to his ideas by citing authorities and experts in the field.
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Fill in the blank(s) with the appropriate word(s).