To be successful, the humor in a humor appeal should be:
A) directed at the target audience of the ad
B) of a low level since humor that is too heavy tends to interfere with message recall
C) directed to the audience's value system
D) connected directly to the product's benefits
D
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Markov analysis is an optimization technique
Indicate whether this statement is true or false.
A Hewlett-Packard sales rep is making a presentation about a new printer product to a group of purchasing agents when one of the agents withdraws to read a text message. In the traditional communication model, the text reading is the
A. decoding. B. noise. C. source. D. encoding. E. receiver.
Treasury stock ________.
A. decreases the number of shares outstanding B. increases the number of shares outstanding C. decreases the number of shares issued D. increases the number of shares issued
JT purchases 1,000 shares of stock at $14.78 per share in January 2006. He sells the 1,000 shares in
January 2010 for $15.50 per share. What is his internal rate of return? A) 11.2% B) 2.11% C) 1.2% D) 1.12%