Why are category specialists sometimes called category killers?
A. They have a broad merchandise mix and shallow assortment.
B. They carry mainly technologically obsolete merchandise.
C. They are located at stand-alone sites.
D. They are often located close to full-line discount stores and discount stores that offer a deep assortment of merchandise.
E. They can dominate a category of merchandise making it difficult for other retailers to compete.
Answer: E
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