How do marketing channel decisions influence the rest of the marketing mix?
What will be an ideal response?
Channel decisions are critical because they determine a product's market presence and accessibility. Without marketing channel operations that reach the right customers at the right time, even the best goods and services will not be successful. Marketing channel decisions have strategic significance because they generally entail long-term commitments among a variety of firms (e.g., suppliers, logistics providers, and operations firms). Once a firm commits to a distribution channel, it is difficult to change. Marketing channels also serve multiple functions, including creating utility and facilitating exchange efficiencies.
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Consider Figure 5.2. In the absence of international dumping, ABC Inc. maximizes profits by selling ____ calculators at a price of $____; the firm realizes profits totaling $____.
a. 27, 5, 54
b. 27, 5, 36
c. 24, 4, 46
d. 24, 4, 28
Eta2 is the correlation between two variables
Indicate whether the statement is true or false
Firms engage in transactions that subject them to specific financial risks. Most firms face risks—that is, variability of outcome—from changes in interest rates, foreign exchange rates, and commodity prices. Firms can purchase financial instruments to reduce these business risks, that is, to reduce the volatility of certain outcomes. Some of these instruments trade in relatively active
markets, like marketable securities, while others have specialized terms and do not trade at all. The general term used for the types of financial instruments that firms might buy to mitigate the risks is a(n) a. swaps. b. derivative. c. forwards. d. futures. e. options.
According to Wirtz et al., which environment is characterized by ‘rapid, discontinuous and simultaneous change in demand, competitors, technology and regulation’?
a. High-velocity b. Disproportionate c. External d. Internal