What should you consider when developing creativity to your marketing work?
What will be an ideal response?
Adaptors are people who look to “build a better mousetrap,” so to speak. They see what others have done and look for better ways to do it. They rework processes to streamline them. They see other ways to use current products in hopes of reaching new markets. Innovators are people who break the mold entirely, seeing things that have yet to be done and that others can’t see. They don’t make evolutionary changes, but rather revolutionary ones. Creativity for the sake of creativity will always fail. What makes creativity a valuable marketing tool is the concept of strategic relevance. A memorable line or catch phrase in each campaign will tie your product or organization to the minds of your readers and viewers. This will increase recall among audience members and can help your clients differentiate themselves from other similar products and services.
You might also like to view...
Pat and Chris announce at a dinner with friends that they have decided to have a commitment ceremony. Pat and Chris's announcement indicates a(n) __________
a) act of interpersonal commitment b) testing strategy c) act of social bonding d) involvement phase of development
Talia's shirt says "recycle it" on the back and reminds everyone of her stance on the environment. Her shirt is an example of an artifact
Indicate whether the statement is true or false
According to your textbook, reasoning from ________ moves from a general principle to a specific conclusion.
Fill in the blank(s) with the appropriate word(s).
Which component of a campaign plan explains the communications activities that are required to accomplish each goal sequentially?
a. Tactics b. Objectives c. Strategies d. Budgets