An electronic store advertises that customers can buy a specific cell phone for half its original price. When customers are drawn by the offer and enter the store, they get to know that the offer is valid only if they make a purchase of $200 or above. The store's manager notices that those customers who are merely interested in purchasing cell phones end up buying other products as well. In the context of persuasion, this scenario illustrates ________.
A. the lowball technique
B. rosy retrospection
C. the illusory truth effect
D. belief perseverance
Answer: A
You might also like to view...
Carlos is nervous about giving a class presentation because he doesn't think he can communicate very well with everyone watching him. If Carlos attempts to deal with his anxiety by self-handicapping, he will most likely
a. rehearse his presentation in front of a mirror. b. rehearse his presentation in front of a group of friends. c. stay out all night partying the night before the presentation. d. compare himself to others who are eloquent speakers.
The study of human traits and characteristics is of interest to __________ psychologists
a. clinical c. community b. personality d. social
What is it called when we attribute our own negative behavior to factors beyond our control and the same behavior of others to their personal traits?
a. Altruism. b. The actor-observer discrepancy. c. The bystander effect. d. Obedience to authority.
When researchers followed a large, representative sample of U.S. youths from ages 9 to 17, they found that __________
A) two-thirds of all students receive physical education in high school B) daily free-time physical activity declined with age, more so for girls than boys C) a majority of participants engaged in regular exercise outside of school hours D) half of all students experienced a daily physical education class in high school