Jet Blue Airways' Customer Bill of Rights is typical of the enlightened attitude companies have toward customers today
Indicate whether the statement is true or false
TRUE
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Assume the gross amount of an invoice is $300 and a trade discount of 15% is allowed. The net amount is
a. $300; b. $255; c. $45; d. $15; e. $0
Political candidates often hire image consultants who tell them what clothes to wear, how to wear their hair, and how to act in front of a crowd of people
Political candidates who use image consultants to help them market themselves to the voters are using which of the following strategies? A) brand extension B) market development C) diversification D) product improvement E) pure selling
Answer the following statements true (T) or false (F)
1. Tom is a human resource intern for a staffing agency. One day, Tom get a call from a client requesting that they send "white only" applicants. Tom's boss does not want to lose the client because times are tough and profits are tight. He tells him to follow the customer's request, even though he knows it violates equal employment opportunity laws. After considerable thought, Tom decides complying with his boss' instructions to place profits before equal opportunity violates his personal code of ethics and quits. Tom's ethical values illustrate the ethics of virtue. 2. The departments of Justice and State, as well as anti-trafficking groups, estimate there are about 27 million people worldwide in modern-day slavery. Considering the various theories of ethics, modern-day slavery is an example of an extreme violation of the ethics of liberty. 3. Jenna is a new recruiter for a large staffing agency. Her trainer has told her to let candidates know that they will "get back to them" within two weeks of a interview date. Jenna notices, however, that the staffing agency rarely lives up to this promise and often never gets back to candidates. Jenna finds this unethical - she knows that if she were the candidate, she would not want to be lied to. Jenna's ethical analysis illustrates the ethics of duty. 4. Forcing individuals to use themselves or their property against their will is an immoral act according to the ethical framework of virtue.
Unduplicated reach indicates
A. potential new exposures. B. an estimate of frequency. C. the extent of consumer awareness. D. buying intentions. E. the amount of waste coverage.