Former Procter & Gamble president Howard Morgens said that advertising
A) is the most expensive means of selling.
B) is the most effective and efficient way to sell to consumers.
C) makes people aware of products but does little to actually sell products.
D) is merely a feel-good activity for producers.
Answer: B
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Indicate whether the statement is true or false
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A. because they are concerned about their culture being dominated by American media B. because they want to preserve the Canadian media industry C. because it would put the country at odds with the North American Free Trade Agreement D. all of these
Beyond traditional advertising, the answer to many of your client's problems may line in:
a. Public relations b. Sales promotion c. Events marketing d. All of the choices
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