If a company sends direct mail to only the zip codes of communities that match the firm's best customer profiles, it is using which type of segmentation?

A) demographic
B) psychographic
C) geographic
D) geodemographic


D

Business

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New Orleans Chemicals Company follows the indirect method to prepare its statement of cash flows. Refer to the following portion of the comparative balance? sheet:

A. $93,000 

B. $30,000

C. $63,000

D. $2,800

Business

What can paying attention to the Internet domain of a website help you establish?

a. the author's expertise b. the bias of the author or publisher c. the source's timeliness d. the publisher’s authority

Business

A well-rehearsed approach should be avoided because it will sound too impersonal

Indicate whether the statement is true or false

Business

Since 2003, dividends have been taxed at the same rate as capital gains. As a result,

A) many companies have reduced the percentage of earnings paid out as dividends. B) many companies have increased the percentage of earnings paid out as dividends. C) tax rates have had little or no effect on dividend policies. D) more companies have replaced dividends with stock repurchase plans.

Business